Beef consumption in Indonesia will double as the middle class continues to grow and the government encourages people to eat more meat. Indonesian Ambassador to Australia, Nadjib Riphat Kesoema estimates there are 60 million middle class Indonesians with a growing appetite for protein. He said the number is expected to reach 150 million in 20 years. “Now the consumption of beef is about 2.3 kg/capita. The government is determined to double or triple it in 10-20 years’ time. With the cooperation of Australia, I believe it will happen,” he said.